Decision ID: 001188

In October 2000 the 1992 Fund Executive Committee noted a request from the national committee of shellfish producers (Le Comité National de la Conchyliculture (CNC)) to contribute to the cost of a publicity campaign to restore the confidence of French consumers in oysters, thereby preventing potential losses by CNC members as a result of market resistance, particularly during the critical period over Christmas and New Year 2000/2001. The Executive Committee noted that in order to assess whether such a campaign was justified the Director had engaged a French institute for opinion research to investigate the attitude of French consumers post-Erika. It was noted that the results of a poll conducted by the institute had shown no lack of consumer confidence in oysters during the Christmas/New Year season. The Committee endorsed the position of the Director, in the light of the results of the study, that the campaign was not justified.

Date: 30.09.2000
Categories: Pure economic loss (fisheries and mariculture), Pure economic loss (general)
Subjects: Marketing campaigns, Specific claims considered by the governing bodies