Decision ID: 001192

In October 2000 the 1992 Fund Executive Committee considered the admissibility of a claim for £950 000 by the Tourism Committee of the Department of Vendée (Comité Départemental du Tourisme de Vendée, CDT)) in respect of the cost of a publicity campaign to restore the confidence of traditional Vendée tourists following the clean-up of the polluted beaches and in response to extensive negative media coverage of the spill. The Committee considered that it was reasonable for the CDT to undertake such a campaign, that the costs were reasonable, that CDT had been able to target actual markets and that the measures offered a reasonable chance of success. The Committee therefore decided that the campaign fulfilled the Fund’s admissibility criteria and that the claim was admissible in principle.

Date: 30.09.2000
Category: Pure economic loss (tourism)
Subject: Promotion/marketing campaigns