Decision ID: 001050

In April 1999 the 1971 Fund Executive Committee and the 1992 Fund Executive Committee considered a claim by the National Federation of Fishery Co-operative Associations (NFFCA) for the costs of a major publiciity campaign aimed at preventing and mitigating losses in sales of fish from the area affected by the spill. The Committees took the view that the cost of the measures was reasonable and was not disproportionate to the losses which could have been sustained if no action had been taken. The Committees also considered that the measures were appropriate in the circumstances, were focused on targeted markets and offered a reasonable prospect of success. Both Committees took the view that the marketing campaign by NFFCA met the Fund’s criteria and that the claim was admissible in principle.

Date: 31.03.1999
Category: Pure economic loss (fisheries and mariculture)
Subjects: Marketing campaigns, Specific claims considered by the governing bodies